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CBL State Savings Bank becomes new brand for 110-year-old financial institution

By Jim Fair, Editor
Published on Thursday, June 1, 2017

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Jennifer Jones, President and CEO of CBL State Savings Bank, announces the new branding with former CBL President/CEO Tommy Johnson.
 

Jim Fair

Jennifer Jones, President and CEO of CBL State Savings Bank, announces the new branding with former CBL President/CEO Tommy Johnson.

 



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Jennifer Jones is presented a commemorative plaque by Greer Mayor Rick Danner on the re-branding of the 110-year-old financial institution.
 

Jim Fair

Jennifer Jones is presented a commemorative plaque by Greer Mayor Rick Danner on the re-branding of the 110-year-old financial institution.

 



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City, Chamber of Commerce and business leaders turned out for the announcement of the new branding and added banking features.
 
 

Jim Fair

City, Chamber of Commerce and business leaders turned out for the announcement of the new branding and added banking features.

 

 



Enlarge photo

The new CBL State Savings Bank logo retains its trademark burgundy color.
 
 
 
 

The new CBL State Savings Bank logo retains its trademark burgundy color.

 

 

 

 



A new corporate identity will be unveiled today for a 110-year-old Greer banking institution.

CBL State Savings Bank will be unveiled as the new corporate identity and two new products. Jennifer Jones, in her first year as president and CEO at the institution, will unveil the new signage at an open house between 2-6 p.m.

CBL remains as the lone locally owned bank.

“Our institution will now be known as CBL State Savings Bank,” said Jones. “The designation is not new, but we wanted to move it to the forefront to bring more focus to the banking aspect of our business. And our newly designed logo reflects that.

“That being said, we remain true to our mortgage lending roots. There are very few in our business who can say their company has been around more than a century helping multiple generations realize their own American dream of home ownership. That history is something we’re extremely proud of. And it’s something we don’t intend to change, only build on.”

Two new CBL banking products will be available in a matter of days, said Jones – Online Banking and Account-to-Account transfer.

Online Banking gives customers 24-hour access to account information, enable them to transfer between internal accounts and make loan payments and advances.

Account-to-Account Transfer enables customers to easily and securely transfer funds to or from accounts at other banks at multiple transfer speeds, including next day.

“We’re really excited to offer the kind of products and services that make banking easier and more rewarding,” said Jones. “These are simply two more ways of giving our customers more for their money.”

The bank’s former name was Citizens Building and Loan.

 

 

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