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CresCom prepared for business as usual when conversion takes place Monday

By Jim Fair, Editor
Published on Monday, April 3, 2017

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Signage for CresCom branches are scheduled to occur next weekend.
 

Signage for CresCom branches are scheduled to occur next weekend.

 



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Jim Boyd, of Greer State Bank, will become the Greer/Spartanburg Marketing Director for CresCom. “I want to take care of this relationship,” Boyd said.
 
 

Jim Boyd, of Greer State Bank, will become the Greer/Spartanburg Marketing Director for CresCom. “I want to take care of this relationship,” Boyd said.

 

 

It will be business as usual next Monday when CresCom Bank begins servicing customers and clients at the former Greer State Bank area locations.

Scott Frieson is the CresCom Upstate Regional Director, responsible for the Greenville/Spartanburg/Greer market and Jim Boyd (GSB) will become the Greer/Spartanburg Marketing Executive.

“We’ve got a great team coming in and we are pleased most of the people in the Greer State Bank branches are remaining to continue serving our customers. They are extremely talented,” said Jeff Rexroad, CEO of Carolina Financial Corporation, CresCom’s holding company. “A few have chosen to retire.”

CEO Rick Medlock is retiring. Rick Danner, Kevin Duncan and Melody Owens have left to join Countybank to work with Ken Harper, COO of the bank and former GSB president/CEO.

Rexroad said the transition to CresCom services should be seamless. Friday night the conversion to Carolina Financial Corporation will occur and Monday the online system will be integrated. The only difference customers will notice is CresCom’s association with MasterCard instead of Visa.

Customers will see a link to CresCom on the Greer State Bank website to learn more about the transition and a FAQ page.

The signage to CresCom’s brand will likely occur over the weekend.

Boyd and CresCom CEO/President David Morrow have been visiting clients and new customer leads for the past several weeks. “So far the response has been positive,” Boyd said. “We have stuck with (customers) and they are sticking with us. In the end it will be a name change on the outside of the building. Banking is banking. What makes banking are people.”

“I want to take care of this relationship,” Boyd said.

CresCom has also committed to maintain and back the former bank’s community foundation. Employees only contributed to the foundation in the past, “but CresCom is also contributing,” Boyd said. “CresCom has also committed to community projects the bank has had in the past.”

Boyd said the loan ceiling has jumped to $20 million from the original bank’s cap of $5-6 million. “That doesn’t mean there are a lot of loans out there or that amount but with the growth in the Upstate it gives us that ability,” Boyd said.

April Staggs remains as a commercial lender and will be involved with CresCom’s marketing firm as a community ambassador.

Rexroad said the acquisition of Greer State Bank fit into its growing portfolio. “Greer is a fantastic market we have chosen to get into. It’s excellent in deposit acquisition and loan growth.

“The past two acquisitions (Greer Bancshares and Congaree Bancshares) were off the coast and we get a more diversification of loan mix,” Rexroad said.

CresCom Bank

• Conversion information.

• Service begins: Monday, April 10.

• Lobby and Drive thru hours Monday-Thursday: 8:30 a.m. – 5 p.m. Friday: 8:30 a.m. – 6:00 p.m. Saturday: (Poinsett Branch only) 9:00 a.m. – noon.

• Website: Haveanicebank.com. Greer customers welcoming package.

• Bank cards: CresCom issued with MasterCard instead of Visa.

• Contact: Starting Monday, April 10, Customer Care Center at 1-855-273-7266.

 

 

 

 

 

 

 

 

 

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