Food Lion launched today its new brand strategy in Greer and its 269 stores in South Carolina and North Carolina. The grocery chain will hold a grand re-opening at its stores providing the first 50 customers at each location a bag of free groceries today through Saturday.

The company also plans to donate $30,000 in store brand food products to local charities, including $10,000 to Second Harvest Food Bank of Metrolina in Charlotte, N.C.; $10,000 to Second Harvest Food Bank of Northwest North Carolina in Winston-Salem, N.C.; $5,000 to MANNA FoodBank in Asheville, N.C.; and $5,000 to Harvest Hope Food Bank in Greenville.

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