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January BMW sales down slightly versus 2015, X3 a growth leader

By Jim Fair, Editor
Published on Tuesday, February 2, 2016

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The new BMW X3, produced in Greer, helped the automaker's January car sales.
 

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The new BMW X3, produced in Greer, helped the automaker's January car sales.

 

January sales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 compared to 18,981 vehicles sold in January, 2015.

“As expected, January suffered a bit from the strong storms that froze large parts of the country,” said Ludwig Willisch, President and CEO, BMW of North America.  “In spite of the obstacles, the new BMW X1 showed extraordinary growth and our 7 Series and X3 set the momentum we expect to continue in the year ahead.”

The storm also dumped snow and ice on the upstate that forced BMW Manufacturing Co., of Greer and the Inland Port to shut down and curtail production schedules.

The new X1 led sales at 274.0 percent and the X3, produced in Greer, increased sales 49.3 percent.

BMW group sales in the U.S. (BMW and MINI) also reported a sales decrease of 4.0 percent, 21,320 sold versus 3,228 sold in January 2015.

 

 

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