North Greenville University
North Greenville University launched a new website to improve functionality and enhance visual content.
“This new website is the culmination of many months and long hours of work from our team,” said Vice President for Enrollment & Marketing/Communications Michael White. “We are thrilled with the results and are confident that it is a more engaging and comprehensive presentation of the mission and presence of North Greenville University. Websites play an increasingly important role in helping people discover, build preference, and ultimately choose an institution. The redesign opens exciting possibilities to share our story in captivating ways.”
The redesigned site offers quick and easy access to essential information for external audiences and features a more compelling visual presence of the University’s innovative approach to higher education. The website also has a comprehensive degree filter to streamline searches by campus location, delivery method, and degree. The purpose of this feature is to show prospective and current students the available options that meet their necessary criteria, allowing students to tailor an education to their personal needs.
Stamats, based out of Cedar Rapids, Iowa, was the consultant for the project.
Sandra Fancher, Stamats chief innovation officer, said that launching a new site during a pandemic year was a challenge.
“Despite remote constraints, our teams united to create an online experience that extends NGU’s academic, campus, and community life into the digital experience,” Fincher said. “Campus leaders and faculty played a key role in this success, sharing their stories and shaping content as a conversation. The site has seen significant results already and with the committed marketing team at NGU, this is only the beginning.”
The website provides insights for academic programs, and history. Profiles for faculty and staff are available as well.
“In many cases, the website is the first interaction a user may have with the University. It’s important to not only be visible, but to give our audiences an idea of what we are about and accurately convey the University’s brand story,” said Larry Stoudenmire, director of university marketing and creative services. “The redesigned website is a great step in improving our conversion rates and provides a solid foundation for future growth in our digital marketing efforts.”