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Pink Breeze doesn't make the cut for Ice Cream Castle

Architecture Review board tells store owners to repaint the building

By Jim Fair, Editor
Published on Tuesday, August 13, 2013

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David Langley and Joada Hiatt, left, members of the Board of Architecture Review, and Shiloh and Tim Robinson, owners of Cup Cake Castle, go through the BAR color palette trying to matchup their choice of Pink Breeze.

Jim Fair

David Langley and Joada Hiatt, left, members of the Board of Architecture Review, and Shiloh and Tim Robinson, owners of Cup Cake Castle, go through the BAR color palette trying to matchup their choice of Pink Breeze.



Enlarge photo

Tim Robinson will have to repaint the Cup Cake Castle, left, because the pink color was not on the BAR's approved palette.

Jim Fair

Tim Robinson will have to repaint the Cup Cake Castle, left, because the pink color was not on the BAR's approved palette.



Enlarge photo

This is the side view of the Cup Cake Castle at 208 E. Poinsett Street. 

Jim Fair

This is the side view of the Cup Cake Castle at 208 E. Poinsett Street. 



Enlarge photo

Tim Robinson said he expects to gain a lot of foot traffic from Greer City Park, across the street from his ice cream store.

Jim Fair

Tim Robinson said he expects to gain a lot of foot traffic from Greer City Park, across the street from his ice cream store.



Owners of the Cup Cake Castle thought Pink Breeze would be an ideal color for their cup cake and ice cream shop at 208 East Poinsett Street.  The Board of Architectural Review (BAR) disagreed, although commissioner Joada Hiatt did say, “I kind of like that color.”

Commissioners voted 3-0 (David Langley, Marney Hannon and Hiatt) to turn down Tim Robinson’s color request and make him repaint the building. Brandon Price and Linda Wood were absent from the board.

Robinson, an executive chef, and his wife, Shiloh, a pastry chef, said they remain committed to opening the children-friendly store within two weeks. The interior of the shop, Robinson said, is nearly complete with a Carolina blue color scheme.

Tim Robinson had nearly finished painting the Cup Cake Castle when Glenn Pace, City Planning and Zoning Coordinator, stopped by to suggest the color was off the chart – at least the one BAR uses from Sherman Williams. Pink Breeze is available through Lowe’s and Robinson said that’s $300 in paint he won’t recoup.

“We wanted an ice cream shop that was bright for the children, a soft pink with the black awning and doors with white trim,” Robinson told BAR today. “This is a great location being right across from the park.”

Patio furniture with umbrellas and planters are also part of Robinson’s outdoor décor plan.

Robinson said the colors BAR suggested, “are nice colors but they’re not what we’re going toward. This is our signature store, across from the park. To me those are not friendly, inviting colors.”

The BAR did approve by 3-0 votes:

• Outdoor black lighting fixtures with similar design.

• Neon signs displayed from the inside of windows (designs were of a cup cake, ice cream cone and one general).

• Main signage with the shop’s logo and Hershey Ice Cream in the lower corners (mandated by Hershey as the supplier of the ice cream.)

Robinson said he is planning on opening a sandwich shop next door to the Ice Cream Castle.

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