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X models choke off BMW profits for July with 32.7% decrease in sales

By Jim Fair, Editor
Published on Tuesday, August 2, 2016

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'The global popularity of our X models continues to constrain our sales here in the U.S.'
Ludwig Willisch, President and CEO, BMW of North America
 

'The global popularity of our X models continues to constrain our sales here in the U.S.'

Ludwig Willisch, President and CEO, BMW of North America

 



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BMW Manufacturing Co. saw sales of its X brand vehicles fall 32.7 percent last month (6,156) versus July 2015 (9,151).

Year to date X brand units are off 7.4 percent compared to 2015 year to date. BMW sold 54,338 vehicles this year compared to 58,689 in 2015.

That has resulted in BMW brand vehicles decreasing 4.4 percent overall in July compared to this time a year ago.

BMW brand had sales of 25,777 compared to 26,970 vehicles sold in July 2015. Year-to-date, the BMW brand is down 8.4 percent in the U.S. on sales of 179,213 compared to 195,593 sold in the first seven months of 2015.

“The volatility that has characterized the 2016 sales year was clearly evident in the beginning of the third quarter,” said Ludwig Willisch, President and CEO, BMW of North America. “As we have seen through the early months of the year, the 2 Series and X1 have acquired a strong following and the 7 Series continues gaining ground.  At the same time, the global popularity of our X models continues to constrain our sales here in the U.S.”  

 

 

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