X3 boosts BMW February brand sales, X4 debut at Geneva Auto Show

Published on Monday, March 3, 2014

The Greer-produced X3 help up February sales of BMW brand vehicles, the company announced on the eve of the Geneva Auto Show. The new X4, which is being produced at the Greer plant, makes its debut at the auto show beginning Thursday.

X3 sports activity vehicles sales vaulted 51.8 percent, 3,301 vehicles last month, while sales of BMW and MINI brands fell 4.4 percent compared to the same month last year. The X1 also had high February sales, 57.2 percent, 2,329 vehicles, compared to last year at this time.

BMW brand sales increased 3.3 percent in February for a total of 22,017 compared to 21,311 vehicles sold in February 2013. Year-to-date, the BMW brand is up 6.5 percent (40,270) compared to 37,824 sold in the first two months of 2013.

“The ferocious February winter in much of the country no doubt increased the desire for BMW SAVs, but in keeping others away from the showrooms it is also building up future demand,” said BMW of North America President and CEO, Ludwig Willisch in a statement.  

The new BMW X4, according to industry reports, is a smaller version of the X6, which is based on the X5. The X4 will be based on the X3.

The X4 will feature a sportier look and a slightly more aggressive body, along with the sloping roof line, according to reports.




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