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Arby's revamps kids meals

STAFF REPORTS
Published on Sunday, October 2, 2011


Arby’s has announced that it is unveiling a new, healthier kids’ meal strategy and leveraging it to raise money to fight childhood hunger.

On Monday, the Atlanta-based company will debut two new kids’ meal entrees and replace fries with apple slices and strawberry yogurt dipping sauce as a side to every option on its Kids Meal menu.The Arby’s Foundation will then use the roll out to support the company’s new partnership with Share Our Strength’s “No Kid Hungry” campaign, which seeks to end childhood hunger in the U.S. by 2015. Arby’s aims to raise $1 million for the “No Kid Hungry” campaign by the end of the year.

The two new entrees joining the Kids Meal menu at Arby’s include a Jr. Turkey and Cheese Sandwich and Kraft Macaroni & Cheese.

Kids can aso choose among low-fat white milk, Capri Sun 100 percent Fruit Juice, or bottled water for their beverage.

The new Kids Meal offerings reduce calories by 40 percent, fat by 70 percent, and sodium by 50 percent compared with its previous offerings.
Arby’s will then donate a portion of every Kids Meal purchase to the “No Kid Hungry” campaign. 


Dunkin’ Stardom Awaits Most Passionate Coffee Fan

Dunkin’ Donuts is shining the spotlight on its loyal coffee fans across the nation by offering a chance to win an appearance in one of the brand’s advertisements.

Dunkin’ Donuts has launched its “Chance for StarDDom” online contest, a nationwide search for the country’s most passionate Dunkin’ Donuts coffee fan. The Grand Prize Winner selected as the biggest Dunkin’ Donuts coffee fan will have the opportunity to appear in an upcoming Dunkin’ Donuts advertisement and will receive free Dunkin’ Donuts coffee for a year. Ten First Prize Winners will also receive Dunkin’ Donuts coffee for a year.Through October 20, Dunkin’ Donuts fans are invited to enter the “Chance for StarDDom” contest by uploading a photo of themselves – along with a caption describing why they are the biggest Dunkin’ Donuts coffee fan – to the “Chance for StarDDom” tab on Dunkin’ Donuts’ official Facebook page at facebook.com/DunkinDonuts.

Between Oct. 21 and Nov. 3, the public will have a chance to view the entries and cast one vote per day for their favorite contestant. A combination of public voting and Dunkin’ Donuts judging will determine the Grand Prize Winner and the 10 First Prize Winners. Entries will be judged on passion for Dunkin’ Donuts coffee (40 percent), originality/creativity of photo and caption (30 percent) and overall appeal of photo and caption (30 percent). For full promotion details and requirements, click the “Official Rules” at the bottom of the “Chance for StarDDom” Facebook tab.

Dunkin’ Donuts’ “Chance for StarDDom” online contest ties into this year’s introduction of Dunkin’ Donuts’ “What Are You Drinkin’?” integrated advertising and marketing campaign that celebrates the dedication and passion Dunkin’ Donuts guests have for the brand’s coffee. The campaign features “everyday Joes” and is anchored by a simple question and answer: “What are you drinkin’?”, “I’m drinkin’ Dunkin’.” The campaign is integrated across television, radio, out-of-home and online advertising, as well as social media, public relations and in-restaurant activities to ensure all consumers are engaged through as many outlets as possible.


Yum! Sells A&W, Long John Silver’s

Yum! Brands has signed definitive agreements to sell Long John Silver’s, Inc. and A&W Restaurants, Inc. to two separate buyers led by key franchisee leaders. Both sales are subject to customary closing conditions.“We are pleased to announce that we have identified strategic buyers who are passionate about these two great restaurant brands and committed to their growth potential,” says David C. Novak, Yum! Brands, Inc. Chairman and CEO. 

“As we continue to sharpen our long-term growth focus on international expansion and improving our U.S. brand positions in KFC, Pizza Hut and Taco Bell, Long John Silver’s and A&W no longer fit our long-term growth strategy.”

The company does not expect the sales to have a material impact to its ongoing earnings or cash flow. Both transactions are expected to close in the fourth quarter. Goldman, Sachs & Co. acted as exclusive financial advisor to Yum! Brands on the transactions.Long John Silver’s will be acquired by LJS Partners LLC, led by a consortium of prominent franchisee leaders and other investors.A&W will be acquired by A Great American Brand LLC, led by a franchisee leader with substantial interests in international A&W restaurants and the National A&W Franchisees Association representing U.S. A&W restaurant operators.

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