BMW Brand sales fall for third straight month

Published on Friday, April 1, 2016

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BMW Brand sales fall for third straight month
Sales of BMW brand vehicles decreased 12.5 percent in March for a total of 30,033 compared to 34,310 vehicles sold in March, 2015. Year-to-date, BMW brand is down 10.0 percent on sales of 70,613 compared to 78,492 sold in the first three months of 2015.

It was the third straight month brand sales decreased – 10.7 percent in February and 4.7 percent in January.

“It’s been a tumultuous first quarter of the year for business in the U.S. with plenty of volatility even in the premium vehicle segment,” said Ludwig Willisch, President and CEO, BMW of North America.

“The desire for premium Sports Activity Vehicles continues accelerating at a strong pace in the U.S. and I’m very pleased that our SAV plant in South Carolina will make another production increase in the months ahead to help us satisfy the ever-growing demand for our X models.”

In total, the BMW Group in the U.S. (BMW and MINI combined) reported March sales of 34,795 vehicles, a decrease of 13.3 percent from the 40,139 vehicles sold in the same month a year ago. February sales dipped 10 percent from a year ago and 4 percent in January compared to January 2015.



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