Following its seventh consecutive year of record sales, the world’s number one manufacturer of premium vehicles started 2018 with another record: the BMW Group has never sold so many cars in January as in this year. A total of 169,538 customers took delivery of a BMW, MINI or Rolls-Royce premium vehicle, an increase of 3.8 percent on the same month last year.
The BMW X6 (3,128 / +5.8%) was a main growth drivers in the BMW X family, as production of the new BMW X3 ramps up through the second half of the year.
“We are driving the biggest model offensive in the company’s history and as availability ramps up in the course of the year, this will continue to come through in our sales results,” said Pieter Nota, of BMW Sales and Brand BMW. “Deliveries of the new BMW 5 Series sedan, for example, are up by 40 percent, while the introduction of the new BMW 6 Series GT has far more than doubled overall BMW 6 Series sales in the month.
“As we introduce more exciting new models like the all-new BMW X2 and increase supply of the BMW X3 in the second half of this year, I’m confident this record month is the start of another record year,” Nota said.
Global BMW brand sales increased by 3.4 percent in the first month of 2018, with a total of 148,400 vehicles delivered to customers worldwide. The new BMW 5 Series sedan was once again a strong growth driver, with global sales up 39.6 percent (25,268).