Robert "Rob" Crews, newly named senior vice president of marketing for the Greer-headquartered Ovation Brands, will oversee all marketing, advertising and brand management for the entire company.
Crews will oversee all marketing, advertising and brand management for the entire Ovation Brands portfolio.
“Rob has a proven track record of reinvigorating legacy brands,” CEO Anthony Wedo said. “Since 2013, Ovation Brands has been in a reinvention phase with updates to our food, service and decor in several key markets. We are now poised to roll system-wide and Rob is just the leader I want on my team to help us reinvent the system and the overall family-buffet category.”
Ovations Brands include Ryan’s, Old Country Buffet, Hometown Buffet, Fire Mountain and Country Buffet.
Crews has served as executive vice president / chief marketing officer for Church’s Chicken. He was vice president marketing / international for the Wendy’s Group outside the U.S. and Canada.
“I am thrilled to join the team Tony Wedo has built at Ovation Brands,” said Crews. “They are leading the reinvention of the buffet industry with game changing initiatives. I look forward to building strong brands and growing the business.’
Crews holds a B.S. in Economics and an MBA in Marketing from the University of Iowa.
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