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Greenville Health System is hospital's new brand

Branding process took 2 years; 3 more years to change all signage

Published on Monday, March 18, 2013

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The Greenville Health System signage on the Greer Memorial Campus was unveiled today.

The Greenville Health System signage on the Greer Memorial Campus was unveiled today.



Enlarge photo

It will take up to three years to change out all of the signage across GHS medical campuses and 167 affiliated physician practice sites. All GHS hospitals, institutes, centers and practices will now use the same logo.

It will take up to three years to change out all of the signage across GHS medical campuses and 167 affiliated physician practice sites. All GHS hospitals, institutes, centers and practices will now use the same logo.

Accompanied by a drum roll, a people-powered 40-by-10-foot logo “flip” and a promise to pay it forward, Greenville Hospital System University Medical Center officially became known as Greenville Health System at 11 a.m. today.

“The decision to change our name and logo was not a quick or easy one,” said GHS board chairman Billy Webster. “In fact, the entire process took two years. Regardless, we knew the moment we decided to become Greenville Health System that it was the right thing to do. The name Greenville Health System reflects our ongoing commitment to health and wellness. Over the years, we have become more than just a hospital – we are an academic medical center, a highly integrated delivery system and a critical health resource for our community . . . in illness and in health.”

CEO Michael Riordan, “GHS has evolved over the last 100 years. What was once a single free standing hospital is now an academic medical center and highly integrated delivery system. We are more than just a hospital. We are a health resource for our community and a leader in transforming the delivery of health care for the benefit of the people and communities we serve.”

Each of GHS’ five campuses held celebrations Monday, with the one at Greenville Memorial featuring 60-plus employees wielding 2.5-by-2.5 cards that, with a flip, showed the transition from the old logo to the new streamlined logo.

Starting Monday, $1, $5 and $10 bills with a “Change for the Better” sticker on them will be distributed through the GHS cafeterias.

Those receiving marked bills in their change are asked to take it and reinvest it to make their community a better place.

After they have paid it forward, they are invited to log on to ghs.org or its Facebook page and share how they used the change to make a positive change in the community.

It will take up to three years to change out all of the signage across GHS medical campuses and 167 affiliated physician practice sites. All GHS hospitals, institutes, centers and practices will now use the same logo.

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