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Hellmann's and Frank's RedHot launch limited edition flavor

Published on Wednesday, April 18, 2012


In its first cross-brand product partnership, Hellmann's has announced the launch of a new limited edition flavor: Hellmann's Spicy Buffalo with Frank's RedHot. The flavor combines the creaminess of Hellmann's mixed with Frank's authentic Buffalo flavor.

"The Hellmann's® Limited Edition line was developed to offer families the flavor variety and convenience they're seeking to spice up their everyday dishes, while still maintaining the same great taste of Hellmann's Mayonnaise," says Ben Crook, Hellmann's senior brand manager.  

"Hellmann's Spicy Buffalo with Frank's RedHot is the latest flavor to hit shelves as part of our limited edition product rotation. In 2011, we introduced Hellmann's Mediterranean Roasted Garlic & Herb and mayo lovers will be able to purchase a new flavor creation from us every six months."

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