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Krispy Kreme debuts new coffees

STAFF REPORTS
Published on Friday, September 2, 2011

Krispy Kreme has stepped up its engagement in the coffee wars with three new signature coffees debuting beginning today. The company hopes to make a dent in the competitive coffee market dominated Dunkin’ Donuts, Starbucks and McDonald’s.

A Krispy Kreme marketing push, with a tagline “Worthy of our doughnuts,” will began today.Total beverage sales account for 12 percent of sales, while coffee alone accounts for 4 percent of sales, the company has reported. 

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