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Starbucks to debut Refreshers energy drink

Published on Tuesday, April 17, 2012

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Starbucks to debut Refreshers energy drink
Starbucks Coffee Co. will debut a new line of caffeinated fruit drinks called Starbucks Refreshers, which will be available in cans and in customizable blends in the chain’s coffeehouse locations.

The plans mark the company’s move into the $8 billion energy drink category.

Starbucks Refreshers, which will be added to the coffeehouse chain’s consumer packaged goods lineup in grocery and retail stores, are a blend of fruit juices with green coffee extract, offering what the company described as a “mild and fresh flavor,” along with naturally occurring caffeine.

The drinks have 60 calories per 12-ounce can and come in Raspberry Pomegranate, Strawberry Lemonade and Orange Melon flavors.

The beverages will be available at more than 160,000 U.S. points of distribution by the end of April, the company said.

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