Disney’s The Lion King set the record for the highest-grossing engagement in Greenville theatrical history with a gross of $5.6 million.
The award-winning musical entertained nearly 64,000 theatergoers during the four-week engagement at the Peace Center, which concluded on Sunday.
The North American tour broke its own record set in 2012 when the production grossed over $5.1 million during their previous four-week engagement.
It is estimated that the Greenville engagement of The Lion King generated an economic benefit of more than $19 million to the city from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a Touring Broadway League report, which found that, on average, Broadway tours contribute an economic impact 3.52 times the gross ticket sales to the local metropolitan area’s economy.
The North American touring productions of The Lion King have been seen by more than 19 million theatergoers in over 70 cities throughout North America.