X3 sales steer BMW Group to record month

Published on Wednesday, December 7, 2011

The BMW Group continued on its positive course in November – sales climbed to 138,978 vehicles, an increase of 7.7 percent over the previous year (py) (129,001). Global sales of BMW, MINI and Rolls-Royce brand automobiles rose to 1,510,862 (py 1,319,808) units in the first 11 months of the year, 14.5 percent more than in the same period last year and a new record for the company. 

The Greer-based BMW Manufacturing Co. - assembled X3 broke through the 100,000-unit mark for sales to the end of November. With 106,103 vehicles sold, this highly-successful model grew at a rate of 157.3 percent (py 41,242 as production was ramping up). Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “This was our best ever November sales month, with growth right across the world. We have already sold more vehicles in the first eleven months of this year than in the whole of 2010 and we have also broken our sales record from 2007 (1,500,678). This puts our record sales target for the full year of more than 1.6 million vehicles well within reach. In November, the main impetus for growth came from the BMW X3, the BMW 5 Series and the BMW 6 Series – with further momentum from the new BMW 1 Series, which has been available on the market since (September 18) and has already received several awards from automotive media.”

The U.S. recorded positive sales growth with 272,873 vehicles sold through November – 14.6 percent more than the previous year (238,157). 26,271 vehicles were delivered to customers in November (+14.8 percent, py 22,883).

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