Ink Link Marketing, the PR and Promotions Agency of Record for Buffets, Inc, headquartered in Greer, won a silver award for New Agency of the Year presented by Bulldog Reporter LLC.
Ink Link, based out of Pembroke Pines, Fla., took one of the nation’s largest steak-buffet restaurant companies Buffets, Inc., in the midst of its second bankruptcy filing, and introduced new programs and helped generate positive news.
Ink Link’s principal and founder is Kimberly Miller.
The PR company produced promotions centered around community involvement to support the military, bringing families together at the dinner table, partnering with kid-friendly organizations like Scholastic Media, creating music promotions with popular country music artists, and bringing the focus back to the food and special times that the brand provides.
Ink Link steered Buffets in aligning with charity, the Armed Services YMCA (ASYMCA).
Buffets recently reported that its third quarter ending in April 2013 produced the most positive results that the company has experienced in seven years.
Bulldog Reporter, based in Oakland, Calif., supplies news, analysis and high-level training content to public relations and corporate communications professionals.