Company officials attribute the improvement to the fast track implementation of its turnaround blueprint “Plan to Win” that was launched last July.
“The third quarter’s positive results are due to a renewed focus on the guest,” said Anthony Wedo, brought into the chain last year as Chief Executive Officer to lead the turnaround. “We have focused on everything from improved operations to renovated facilities and new menu offerings in order to place the guest front and center in all that we do.”
Wedo noted that, as a result of debt restructuring, the company is virtually debt-free allowing it to reinvest in the brands’ menu, facilities and consumer programs.
Jason Abelkop, Chief Marketing Officer for Buffets, Inc., attributed the success to specific guest-centered innovations rolled out within the year. “Fresh For You” action stations featuring Mongolian Stir Fry, the “Real Favorites Menu” delivering more of what guests want, and the popular Thursday Family Nights.
“The launch of Mongolian Stir Fry has improved our Freshness, Quality and ‘Intent to Visit’ ratings because consumers are giving us high marks for creating customized meals, made just for them,” said Abelkop. “The Real Favorites Menu is all about focusing on what our guests love. Since we use small batch cooking, we can ensure serving fresh, delicious food consistently. As an added benefit to our business model, our Favorites Menu has streamlined our operating platform which has allowed for consolidated purchasing power as well.”
Abelkop said Thursday Family Nights, supported by branded partnerships with Scholastic Media children’s properties Clifford, Word Girl and 39 Clues, have generated significant double-digit sales and transactional growth for the brands.
“We have transformed our menu to showcase our product freshness and variety. Young families are our core demographic and as we strengthen our connection with them, the system benefits,” Abelkop said.
Buffets, Inc., restaurants are principally operated under the Old Country Buffet, HomeTown Buffet, Ryan’s and Fire Mountain brands.