Greenville Health System becoming hospital's new brand

Published on Tuesday, December 18, 2012

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Greenville Health System becoming hospital's new brand
Greenville Hospital System officials announced today that the organization is changing its brand to better reflect its current identity and to position the system for future growth. Beginning March 18, Greenville Hospital System University Medical Center will be known as Greenville Health System, and a new, streamlined logo will accompany the new name.

It will take up to three years to change out all of the signage across GHS’ five medical campuses and 167 affiliated physician practice sites.

“The shift from hospital system to health system is a reflection of who we are now and where we are headed,” said GHS President and CEO Mike Riordan. “GHS is more than just a hospital – we are a health resource for our community and a leader in transforming the delivery of health care for the benefit of the people and communities we serve.”

GHS first opened its doors as City Hospital in 1912. Over the last 100 years, the organization has evolved from a free-standing hospital to a highly integrated delivery system and now an academic medical center. GHS has become the state’s largest not-for-profit healthcare system and an advocate for healthy living initiatives, such as LiveWell Greenville, the GHS Swamp Rabbit Trail and Greenville B-cycle, the city’s new bike share program.

GHS’ commitment to medical education has also advanced over the years, most notably with the recent opening of the University of South Carolina School of Medicine Greenville on GHS’ Greenville Memorial Medical Campus.


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