Groce, Greer small business owners, promote digital tools

Published on Monday, May 1, 2023

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Palmetto Outdoor Spaces, a family-owned business, was established in December 2012 by Todd and Charlotte Groce.

Palmetto Outdoor Spaces, a family-owned business, was established in December 2012 by Todd and Charlotte Groce.


Charlotte Groce, owner/founder of Palmetto Outdoor Spaces in Greer, met with Sen. Tim Scott’s (R-SC) office in Washington, D.C., to share how digital tools help grow her business and voice concerns with policy proposals that could hurt her business by making digital tools more expensive and less effective. The meeting was organized by the Connected Commerce Council (3C) ahead of National Small Business Week, 

As Congress considers bills to change how the digital economy works, Groce was among small business owners that emphasized to policymakers to understand that digital tools like social media, digital advertising, and online marketplaces power millions of small small businesses’ success. For example, a recent study shows that 82% of advertisers say digital ads help them reach customers more effectively than traditional ads like billboards and television, while 80% say digital ads help them compete with larger companies. 

“It was such an honor to meet with Sen. Scott’s office and convey how digital tools help us run and grow our business,” said Groce. “I  hope that Congress takes our concerns seriously and considers how new laws will impact our bottom line.”

Palmetto Outdoor Spaces was established in December 2012, by Todd and Charlotte Groce.  They are a family owned and operated business.  They live in Greer, South Carolina.  Todd graduated Greer High and Charlotte graduated James F. Byrnes High. Braeden and Clayton Groce, Greer High graduates, work with their parents.

Charlotte Groce was joined by dozens of other small business leaders from across the country, in meetings with more than a dozen U.S. Congressional offices.

“With inflation and other economic factors still impacting small businesses, it’s more important than ever for Congress to hear and address their concerns,” said Rob Retzlaff, 3C Executive Director. “People like Charlotte are doing a great civic duty by reminding elected officials of the importance of small businesses to the American economy, and that every single issue Congress considers is a small business issue.”






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