Americans have a sweet tooth and proclaim chocolate candies as their favorite indulgence, according to the just released 2012 Harris Poll EquiTrend (EQ) study, an annual study of brand equity, conducted by Harris Interactive.
In the perennial battle of the brands, Hershey’s Kisses is the top ranked chocolate candy brand for the fifth time in eight years. America’s favorite little chocolate candy unseats one of its most enduring competitors, M&M’s Plain Chocolate Candy, which has occupied the top spot whenever Hershey’s Kisses Chocolate Candy hasn’t.
While always enjoying strong brand equity, this year Reese’s Peanut Butter Cups Chocolate Candy moves up to the second spot for the first time.
This year, Hershey’s and Mars products dominate the top chocolate brands, which include Hersey’s Milk Chocolate Candy Bars, Kit Kat Bars, and Reese’s Pieces. Within the Mars family, Peanut M&M’s, Snickers, and Twix also make the list of top brands.