Newman's Own lets the pizza speak for itself

Published on Wednesday, February 29, 2012

Responding to consumer demand for more choices,  Newman's Own Inc. introduces three new additions to the Newman's Own Thin & Crispy Crust frozen pizza line. They include White, Roasted Vegetable, and Sausage, bringing the total to eight varieties -- Four Cheese, Supreme, Margherita, Uncured Pepperoni, Roasted Garlic & Chicken, White, Roasted Vegetable and Italian Sausage.

A new, lighthearted ad campaign, "Let the Food Speak for Itself," conveying product confidence, accompanies the pizza expansion and changes in each ad, depending on the featured Newman's Own product, from pizza to salad dressings.

Suggested retail price for pizzas that range from 12.3-oz to 14.7-oz is $6.99.


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