Hollywild Animal Park has hired Kim Atchley as its new Director of Marketing & Public Relations. Atchley has worked in a limited role with the park for the past three years as a freelance press coordinator.
Her expanded role will include marketing and advertising for the park as well as expanding community connections and partnerships.
Atchley’s background is in journalism and education. In 2009 she co-authored the book “When Your Aging Parents Need Care” and worked in senior and caregiver advocacy while working as a freelance writer. She has been invited to speak to groups about a variety of topics, led workshops, planned events, and serves as the president of the Media Women of South Carolina, the state affiliate of the National Federation of Presswomen.
Atchley also was the coordinator of the successful high school internship program with GreerToday.com. Students from Greer, Riverside and Blue Ridge high schools made up the inaugural class.
“We’re very excited that Kim will be bringing her passion for people, her love of our animals and programs, and broad skill set to Hollywild to help us strengthen our ties within our local community and throughout the region,” said Assistant Director, Mary Lee Rollins.
Atchley can be reached at 864-472-2038, ext. 1102 or [email protected].