“The January results are the springboard for a year that will be full of new model launches beginning with the arrival of the sixth generation 3 Series in mid-February,” said BMW of North America President and CEO Ludwig Willisch. “Nationwide, inventories are low after the extraordinary sales in December and we’re replenishing our dealers as fast as we can to meet the strong demand for our vehicles.”
Sales of BMW brand vehicles increased 3.1 percent in January for a total of 16,405 compared to 15,905 vehicles sold in January 2011.
In January, best performing vehicles include the Greer-based BMW Manufacturing Co., X3 SAV – officially on sale in the U.S. for one year - up 56.9 percent to 1,687 units; the 6 Series, up 392.8 percent to 409 units and the 7 Series, up 56.1 percent to 977 units.