That led March sales of 29,806 vehicles, an increase of 13 percent from the 26,382 vehicles sold in the same month a year ago. Year-to-date, the BMW Group achieved its best first quarter sales since the record year of 2007 retailing 75,729 vehicles, up 16.6 percent compared to 64,957 vehicles sold in the first three months of 2011.
Trailing the X5 series in March sales were the 5 Series, up 21.4 percent to 5,451 units; the 6 Series, up 1,050 percent to 759 units and the 7 Series, up 24.6 percent to 1,280 units.
“The first quarter record affirmed our increasing sales momentum and shows that customers feel more confident about the future,” said Ludwig Willisch, President and CEO, BMW of North America. “The year is still young and BMW alone will introduce in 2012 more new and refreshed models in the U.S. than it ever has before in any one year making us strongly optimistic about the months ahead.”
Sales of BMW brand vehicles increased 18 percent in March for a total of 23,940 compared to 20,295 vehicles sold in March, 2011. Year-to-date, the BMW brand is up 17 percent on sales of 61,549 compared to 52,616 sold in the first three months of 2011.