The transmedia program hosted by Ryan Seacrest has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“We all want to be part of something bigger, and Go Further with Ford Night is our way of offering consumers the chance to give back to our community, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person,” said Skip Davenport of D&D Ford.
For each person who attends, D&D Ford will donate $10 – up to a total of $500 – to Greer Relief.
While at the dealership, consumers will have an opportunity to compete to win a special VIP experience with American Idol. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in American Idol style.
Entries will be sent to Ford’s program headquarters, where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a VIP experience with American Idol.
Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event here and be entered for a chance to win tickets to a live taping of American Idol.
Additionally, registrants at dealerships on Thursday will be entered into a drawing to win a Fusion. No purchase is necessary and other restrictions apply. See full official rules online for details.